AX Paris Internship #4

The majority of week 2 was spent working on social media for the website.

I wrote a few blog posts for the AX Paris blog - including one featuring my selection of the best items involved in the Easter Treats 30% off category. 

I then was asked to create celebrity style steals which I decided to base around the Coachella festival in LA that took place the weekend before. 

I created get-the-look posts featuring Kylie and Kendall Jenner, Kate Bosworth and Ellie Goulding for example but sadly these features were never posted to a blog or instagram piece as promised. 

I found this a reoccurring theme at AX Paris - I was asked to do a job, for example create banners for certain promotions or category banners for the website but these were never used, due to more senior people in the office's work actually was posted to the website. 

I was asked to create trend boards, incorporating images from the website into trends for the Summer Season. I created 4 mood boards using various catwalk imagery, product imagery and inspirational imagery. This is something I have done countless times at university as I often create mood boards for every project even when not required. Overall, this task of creating 4 of these trend boards took most of an afternoon. 

Sadly, these trend boards have not been updated onto the website's trend section.